our vision

Sweden is among the largest coffee consuming countries, per capita, in the world. Let's admit it, we drink a lot of coffee. Therefore, we think that coffee can and should be something more than just a drink for wakefulness and alertness. It should be something to truly enjoy! 

Through our work with 100% traceable specialty coffee we are part of what the coffee industry  use to call "The Third Wave". 

First, it was realized that coffee could be roasted and drunk, then it was understood that this could also be done at a larger scale, from one and the same factory. Now we have also begun to see the value in a coffee whose origin and special characters are well known by both growers, roasters and consumers.

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